
She Gets Fashion. She Gets You. And She Gets It Done.
As a woman in fashion, you're not just running a business — you're building a brand, a community, and a dream.
And while you’ve got the vision and the passion, what you really need is someone in your corner who understands both the big picture and the daily chaos.
That’s where I come in. I’m Kel — wife, mum, and your go-to business support partner with over 25 years of admin and office management experience, spanning industries from agriculture to fashion (and everything in between).
I know what it’s like to wear all the hats and still feel like you’re falling behind. My job? To take the weight off your shoulders. Together, we’ll streamline your processes, put systems in place that actually work for your business, and bring calm to the chaos behind the scenes.
With me by your side, you can finally focus on what you love most — growing your brand, serving your customers, and reclaiming the time and energy you’ve been missing.
It’s time to stop doing it all alone.
Let’s bring your vision to life — with strategy, support, and a whole lot of heart.
For everything we don't like to do, there's someone out there who's really good, wants to do it and will enjoy it!
- Josh Kaufman

You didn’t start your business to answer emails at midnight and drown in a never-ending to-do list.
But somehow, that’s become your reality.
You’re juggling orders, customer service, content, systems, and launches — all while trying to stay inspired, show up online, and actually grow your brand.
It’s exhausting. It’s chaotic. And let’s be honest — it’s holding you back.
Let me guess…
➤ Your to-do list is out of control
➤ You’re stuck in the weeds instead of leading with vision
➤ Social media is stressing you out
➤ You’re so deep in admin, you barely have time to breathe
➤ “Work-life balance”? You forgot what that even feels like

What if you could…
✔️ Hand off the day-to-day tasks that are draining your energy
✔️ Get back to doing what lights you up, sourcing labels, selling, connecting
✔️ Finally feel organised, supported, and on top of it all
✔️ Grow your fashion brand without running yourself into the ground
My Virtual Assistant Packages Are Built For Women Like You!
Women in fashion who are ready to outsource smart, grow with ease, and take back their time without sacrificing quality, creativity, or control.
Are you ready to stop doing it all and start doing what matters most?
Your next level is waiting and I’m here to help you get there.
Check out the packages below to find your perfect fit.
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Elevate + Inspire
Learn MoreFeeling stuck, scattered, or unsure what to focus on next? It’s time to change that!
This is your 60-minute power hour to get unstuck, get clear, and walk away with a plan that actually moves your business forward.
✦ Real advice tailored to your fashion or ecommerce brand
✦ Clarity on what’s working, what’s not, and what to focus on next
✦ Strategy you can implement immediately (not just theory)
✦ Confidence to stop second-guessing and start leading like a CEOThis isn’t a fluffy chat — it’s the clarity and direction you’ve been craving to finally take your brand to the next level.
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Elevate + Momentum
Learn MoreYou're growing a fashion brand, not running a one-woman show.
It's time to stop juggling every task and start getting the support you deserve.This VA Package gives you 10 hours of expert, done-for-you support each month, from inventory and order management to website updates, and social media scheduling.
✦ Stay visible without stressing about what to post
✦ Keep your store, inbox, and orders running like clockwork
✦ Free up time to focus on what actually grows your brandThis isn’t just ticking off to-dos, it’s handing over the things that are slowing you down so you can finally move forward with ease.
It's time to get your business running smoothly.
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Elevate + Thrive
Learn MoreYou’re the CEO, it’s time to start leading like one.
This Package gives you 20 hours of high-level VA + OBM support each month, combining strategy, systems, and execution so you can scale with confidence.✦ One-on-one planning sessions to map your next moves
✦ Team, supplier, and launch coordination taken off your plate
✦ Marketing, automation, and growth support tailored to your brandThis is more than admin, it’s full-circle support for fashion brands ready to grow without the chaos.
BOOK YOUR FREE DISCOVERY CALL TODAY
A discovery call with Kel is a relaxed 15-minute chat where we get to know each other, talk about your business, and see if we’re the right fit. No pressure, no sales pitch, just a genuine conversation to explore how I can support you behind the scenes so you can focus on what you do best.
CLIENT TESTIMONIALS
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Wife.Mum.Roadmap.Life
Our 1:1 Coaching session was more than I expected, I went into the session stressed and overwhelmed and ended it with clarity and direction, Kel is full of amazing ideas that I would have never thought of! The week of Voxer was so handy and I love that Kel was in my pocket when I needed her!
- Em
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Anneva Boutique
I just wanted to say this process has been more amazing than I have ever dreamed. You have heard everything and ran with it - down to your spacing. I am so grateful you persisted with me, you are worth every cent <3 THANK YOU!
- Sheri
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KOnsult Business Services
OMGoodness - I have goosebumps and feeling overwhelmingly grateful for you!! What you have done has blown my mind!
- Kylie
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Bayside Glamping
Oh your the best! You nailed it again! Your copy takes people on a journey, I am just updating my website with the copy you have done and I am thinking how the hell did I do this without Kel's magic!
- Tiffany
Are You Following Me On Instagram?
From my desk to yours — grab a coffee and have a read of the latest blogs >>
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Are You Running a Fashion Business… or Is It Ru...
You started your fashion business with a dream, to create, inspire, and build something beautiful. But somewhere along the way, the dream started feeling a little… heavy. You’re juggling customer...
Are You Running a Fashion Business… or Is It Ru...
You started your fashion business with a dream, to create, inspire, and build something beautiful. But somewhere along the way, the dream started feeling a little… heavy. You’re juggling customer...
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The Story of Virtually Kel: From Overwhelmed to...
Doing It All, Burning Out, and Wondering If There’s a Better Way... Before Virtually Kel existed, I was just like you—a woman in business, juggling way too much, trying to...
The Story of Virtually Kel: From Overwhelmed to...
Doing It All, Burning Out, and Wondering If There’s a Better Way... Before Virtually Kel existed, I was just like you—a woman in business, juggling way too much, trying to...
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The Secret to Saving 10 Hours a Week in Your Fa...
Running a fashion business is a dream come true—but let’s be honest, the backend tasks can quickly turn into a nightmare. From inventory management to customer inquiries, social media planning,...
The Secret to Saving 10 Hours a Week in Your Fa...
Running a fashion business is a dream come true—but let’s be honest, the backend tasks can quickly turn into a nightmare. From inventory management to customer inquiries, social media planning,...